Privacy Policy
Last Updated: 5 August 2025
1. Who We Are
This website, AFORS (afors.com), is owned and operated by Alex Paterson and Nick Paterson, trading as Click UK. We are the 'data controller' for the personal information we process, unless otherwise stated.
Our principal place of business is at Strathaven Airfield, Strathaven, ML10 6RW, Scotland.
If you have any questions about this privacy policy or our data protection practices, please contact us at: contact@afors.com.
2. The Personal Data We Collect
We currently collect and process the following categories of personal information:
- Identity Data: First name, last name, username, and a unique user identifier (UUID).
- Contact Data: Email address, telephone numbers, and postal address.
- Transaction Data: Details about payments to and from you and details of products and services you have purchased from us.
- Technical Data: Your Internet Protocol (IP) address, browser type and version, and other technology on the devices you use to access this website.
- Usage Data: Information about how you use our website, products, and services, including analytics data and banner ad impressions/clicks linked to your UUID or IP address.
- User-Generated Content: Information you voluntarily provide when you post an advert, including text, images, videos, and keywords.
3. How We Use Your Personal Data & Our Lawful Basis
Under UK GDPR, we must have a valid lawful basis for using your personal data. We process your data for the following purposes:
| Purpose of Processing | Types of Data Used | Our Lawful Basis |
|---|---|---|
| To register you as a new user and manage your account. | Identity, Contact | Performance of a contract with you. |
| To process and deliver your orders and adverts. | Identity, Contact, Transaction | Performance of a contract with you. |
| To manage our relationship with you (e.g., notifying you of changes, asking for feedback). | Identity, Contact | Performance of a contract; Legitimate interest to keep our records updated. |
| To deliver relevant website content and advertisements to you and measure their effectiveness (including our new banner system). | Identity (UUID), Usage, Technical | Legitimate interest to grow our business and provide funding for site development. |
| To use data analytics to improve our website, products, marketing, and user experience. | Usage, Technical | Legitimate interest to define types of customers for our products and services and to keep our website updated and relevant. |
4. Who We Share Your Personal Data With
We may have to share your personal data with the parties set out below for the purposes detailed in the table above:
- Service Providers: such as payment processors and IT support services.
- Third-Party Analytics Providers: such as Google Analytics, to help us understand our website traffic.
- Third-Party Advertisers: such as Google AdSense, who may use cookies to serve ads.
- Professional Advisers: including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
- HM Revenue & Customs, regulators, and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
5. How Long We Keep Your Data
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
6. Your Data Protection Rights
Under data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information.
- Your right of access - You have the right to ask us for copies of your personal information.
- Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate.
- Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
- Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
- Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at contact@afors.com if you wish to make a request.
7. Cookies
Our website uses cookies. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.
8. How to Complain
If you have any concerns about our use of your personal information, you can make a complaint to us at contact@afors.com.
You can also complain to the ICO if you are unhappy with how we have used your data. The ICO’s address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Helpline number: 0303 123 1113. ICO website: https://www.ico.org.uk
